Area Manager

Location: Toronto

Type: Full-time, 40 hours per week

Reports to: Studio Director

Schedule: Must be available to work flexible hours, spending at least 80% of time per week on site at in-scope studios

Salary: Starting at $85,000 / year

About Us
Jaybird is about experiencing the present moment. We are a contemporary movement studio that believes in shedding the layers that hold us back, forgetting outside perceptions, and letting go of expectations. Jaybird offers unique classes inspired by Pilates and yoga. These classes are a non-traditional workout done by candlelight in a heated infrared room and fuelled by good, loud music — a place where you can get out of your head and into your body.

Our Team
When you join the Jaybird team, you become part of something more than just a studio — you join a community that values presence, energy, and connection. We’re passionate about delivering unforgettable class experiences and creating an environment where guests and team members alike feel seen, supported, and inspired. Our core values — Creating Amazement, Growth Mindset, and Pure Connection — are at the heart of everything we do. They guide how we show up, how we support one another, and how we serve our community every day.

Role Summary
The Area Manager is a multi-faceted role that is responsible for all aspects of the performance of a defined set of studios. They are an entrepreneurial, hospitality-focused leader who thrives in fast-paced, start-up environments. They embody and foster all aspects of Jaybird’s culture and core values. They are a strong team leader driven to exceed targets and continuously grow their teams and studios through a strong physical presence on the floor in studios. The Area Manager shows leadership in all levels of studio tasks, from demonstrating best practice on guest check-in and studio cleaning to taking the lead on operational process design and studio financial planning.

Core Responsibilities

Guest Experience

• Sets and maintains standards that drive consistent, high quality guest experience across all studios, coaching Studio Managers and holding them to account

• Exemplifies the company’s standard for elevated hospitality in all interactions with guests and team members, constantly challenging studio team members to deliver market-leading guest experience

• Builds relationships in every interaction with guests, whether new or frequent visitors, growing guest understanding of our brand and our policies

• Regularly conducts quality control of guest experience in all studios, coaching all levels of team members on meeting standards and improving hospitality

• Creates new guest experience policies and processes as needed to improve guest experience

• Handles the most challenging guest interactions, engaging guests at least within 48 hours of receiving feedback and always seeking to exceed guest expectations

People + Talent

• Coaches studio team members to improve individual and team performance, ensuring team members take full accountability for all aspects of their roles

• Owns the execution of the full performance management lifecycle for all studios, including recruitment, hiring, onboarding, development, and offboarding

• Consistently delivers concise, honest upward and downward feedback to develop talent and maintain standards, documenting feedback when needed

• Ensures that each studio has the highest possible performing team in place at all levels and at all times

• Identifies high performing and high potential “pipeline” candidates and puts plans in place to retain them

• Ensures studio management swiftly offboard team members whose performance does not meet company standards to ensure we maintain the highest possible quality team

Business Operations

• Clearly visible to team members and guests as the senior onsite leader of our studios, regularly visiting visiting all in-scope studios in person

• Proactively communicates with leadership and team

• Ensures Studio Managers always maintain Studio Excellence standards by conducting regular, documented studio audits covering all requirements set out in the Studio Manager Matrix

• Successfully prioritizes and delivers tactical and strategic work in line with the needs of the business and without detailed oversight, updating leadership on status and escalating when reprioritization may be needed

• Drives scheduled and ad hoc upward and downward reporting on all aspects of studio performance as needed

• Spends 100% of working time in studios developing, leading, and quality controlling studio teams, regularly working mornings, evenings, and weekends to maintain a complete picture of studio operations

• Manages studios when Studio Managers and General Managers are not in place or absent

• Implements and leads community activations for all studios with guidance from Marketing

• Works cross-functionally with other parts of our business to improve our business

Financial Performance

• Owns the execution of sales in all studios

• Monitors the revenue performance of each studio, proactively bringing forward ideas to grow revenue

• Monitors studio operating expenses, proactively leading studios on corrective action when required

Company Culture

• Effectively communicates in a calm, clear, concise manner using the right communication channel to guests, team members, and service providers

• Demonstrates the company's core values and represents the company brand in all communications with guests and team members

• Acts with integrity at all times, always delivering what is committed to

• Brings a positive, can-do attitude to work everyday

• In-studio 40 to 50 hours / week and always on time as scheduled, following the company’s time and attendance policy and proactively communicating with the Studio Director and Studio Managers when changes arise

• Regularly attends classes and has a clear understanding of what “studio excellence” feels like

Key Requirements

Must-Haves

• 3–5 years of multi-site leadership experience with full accountability for people, performance, and operations

• Proven track record of recruiting, coaching, and developing high-performing teams

• Strong financial and operational acumen, including budget management and KPI analysis

• Passion for delivering outstanding guest experience and resolving escalated issues with care

• Willingness and ability to travel regularly between studios, maintaining a strong in-studio presence

• Flexible availability, including mornings, evenings, and weekends

• Excellent communication and interpersonal skills across all levels of the business

• Self-starter with strong problem-solving skills and the ability to execute independently

• Experience working cross-functionally with marketing, finance, HR, or brand teams

Nice-to-Haves

• Experience in boutique fitness / hospitality industry

• Marketing / community-building experience (event activations, local partnerships)

• Experience working in scaling / startup / emerging brand environments

• Experience with change management or rolling out process improvements across multiple sites

• Proficiency with reporting tools and software such as Notion, Slack, and Mariana Tek.

• Familiarity with IR (infrared) or specialized studio modalities

Measures of Success

• Studios meet or exceed revenue, utilization, and visit targets

• Studios meet operating expense budget targets

• All studios deliver outstanding client experience, as reported through interactions with guests, online reviews, feedback from trainer team, and CEO observation

• Retention of key talent

• Studio operations and administration run smoothly with minimal errors and no foreseeable show-stopping issues in studios

• Continuous improvement of studios never ceases

• Excellent collaboration with our other business functions

Perks of Being on the Team

• Unlimited Standby Classes – Move, sweat, and reset whenever space allows

• Exclusive Discounts – On Jaybird classes, retail, and partner brands

• Growth Opportunities – Be part of a growing brand with room to advance

• Wellness-Focused Workplace – A positive, inspiring environment

• Connected Team Culture – Work alongside people who get it

Steps to Apply

To apply, please complete the application form below.

Please note only short-listed applicants will be contacted. We appreciate your interest and the time you took to apply!

Jaybird is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.

This job description is intended to outline the general responsibilities and expectations of this role. It is not a comprehensive list of all duties that may be required. Responsibilities, deliverables, and expectations may evolve based on business needs. Jaybird reserves the right to modify this description at any time.