Jaybird Studios & Lagree West
People + Performance Director
About Us
Lagree West and Jaybird are sister brands, providing two different ways to move under one shared operating philosophy.
Lagree West offers high-intensity, low-impact, Pilates-inspired classes that build strength and flexibility. We're known for exceptional instruction, a strong mind-to-muscle connection, and warm service that feels personal. You’ll find us in seven studios across Vancouver and Victoria.
Jaybird is a mindful, music-driven experience in a heated infrared room, lit by candlelight. With four studios in Vancouver and Toronto, our Pilates- and Yoga-inspired classes invite you to be present, move with intention, and feel yourself on a deeper level.
Our Team
Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.
Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They’re the standard we hold, the way we lead, and the reason our studios feel the way they do.
Role Summary
The People + Performance Director will lead and evolve the People function across Lagree West and Jaybird — two sister boutique fitness brands with a shared purpose of cultivating personal growth through modern movement and mindfulness. These brands are in an exciting and intentional phase of growth, and this newly created role will help build the structure, processes, and people practices needed to support that growth in a thoughtful and scalable way.
This Director brings the same intentionality to the employee experience that the brands bring to their guests — creating the conditions for people to do the best work of their careers. Reporting to the COO and partnering closely with the senior leadership team across both brands, this is a rare opportunity to shape the people strategy of two high-integrity, high-growth organizations and help build the kind of workplace top talent actively seeks out. This role is both strategic and hands-on, supporting leaders day-to-day while helping establish the infrastructure and rhythms required for the next stage of growth across both brands.
Core Responsibilities
People Strategy
Design the future organization and talent infrastructure required to support growth across both brands.
Partner with leadership to evolve organizational design and workforce planning strategies that support sustainable growth across studios, markets, and HQ functions.
Develop and manage compensation design and execution frameworks that ensure competitive positioning, internal equity, and alignment with company performance objectives.
Build and maintain succession planning processes that identify and actively develop future leaders across both organizations.
Lead talent calibration processes that create consistent performance standards, identify high-potential talent, and strengthen leadership pipeline visibility.
Create and evolve the People + Performance roadmap, ensuring priorities, initiatives, and resources remain aligned to the business strategy and stage of growth.
HR Business Partnership (HRBP)
Support leaders in operating healthy, high-performing teams day-to-day.
Coach leaders and managers on team effectiveness, communication, accountability, and people leadership best practices.
Facilitate conflict resolution conversations with professionalism, sound judgment, and care for all parties involved.
Lead employee relations matters with a balanced approach that protects both the employee experience and the business.
Support managers through performance conversations by providing guidance, structure, and coaching to ensure clarity and consistency.
Partner with leaders to strengthen team dynamics and proactively address organizational health challenges as the company scales.
Reinforce the operating rituals and rhythms that support alignment, accountability, and strong cross-functional collaboration.
Lead employee engagement efforts that strengthen connection, retention, and overall organizational health.
Facilitate leadership calibration discussions to ensure consistent expectations and alignment across teams and functions.
Support organizational change management initiatives by helping leaders communicate effectively and navigate transitions successfully.
Culture + Leadership Support
Strengthen leadership capability and protect the culture as the organization scales.
Design and support engagement initiatives that reinforce culture, strengthen connection, and create meaningful employee experiences across both brands.
Support leadership development efforts by helping leaders build the skills, mindset, and capabilities required to scale the organization successfully.
Partner with hiring managers to create onboarding experiences that are intentional, consistent, and reflective of the premium employee experience we aspire to deliver.
Support the planning and execution of team rhythms, offsites, and organizational gatherings that strengthen alignment and reinforce company culture.
Provide leadership coaching and guidance that helps managers navigate growth, complexity, and evolving team dynamics effectively.
Lead the employee engagement survey process end-to-end, including survey design, insights, action planning, and leadership follow-through.
Recruiting Leadership
Evolve talent acquisition capability to support studio, market, and HQ growth.
Evolve the recruiting strategy to support hiring across studios, new markets, and HQ functions.
Ensure the candidate experience consistently reflects the culture, values, and hospitality standards of both brands
Strengthen employer branding efforts to ensure both brands are positioned as exceptional places to work and grow.
Develop and maintain proactive talent pipelines for critical and recurring roles across the organization.
Design scalable hiring processes that improve efficiency, consistency, and quality of hire while supporting an exceptional candidate experience.
Establish recruiting metrics and reporting frameworks that provide visibility into pipeline health, hiring effectiveness, and overall recruiting performance.
Foundational Systems + Processes
Evolve the operational infrastructure and systems required to scale the People function effectively.
Lead the evaluation, selection, and implementation of HRIS platforms and supporting People systems that improve operational effectiveness and scalability.
Build and maintain dashboards and reporting frameworks that provide actionable visibility into key People + Performance metrics.
Develop and manage compensation processes that support merit planning, promotions, offer development, and compensation consistency across the organization.
Create and evolve People policies that balance operational clarity, compliance, and employee experience.
Ensure compliance frameworks and People practices remain aligned with applicable employment standards across all operating markets.
Drive process standardization efforts that improve consistency, scalability, and operational efficiency across the People function.
Establish and maintain the People + Performance operating cadence, including recurring reporting, talent reviews, planning cycles, and leadership rhythms.
Additional Responsibilities
This role may also include some administrative support responsibilities as needed to ensure smooth People function operations, as well as special projects assigned from time to time by the COO or senior leadership team. Given the early-stage nature of the People function, flexibility and a willingness to roll up your sleeves across a broad range of needs is essential.
REQUIRED SKILLS & QUALIFICATIONS
Must-Haves
8+ years of progressive HR experience in high-growth businesses, including leadership of a broad People function, ideally within multi-unit retail, hospitality, or boutique fitness environments
Bachelor's degree in Business, Human Resources, Organizational Development, or a related field required; CPHR, SHRM-CP/SCP, or equivalent HR designation strongly preferred
Proven track record leading a broad People function with accountability across talent acquisition, HR business partnership, compensation, and organizational development
Experience operating across both Canadian and US employment markets, with working knowledge of applicable employment legislation in each
Demonstrated success building or scaling People infrastructure — including HRIS implementation, compensation design, and workforce planning in a high-growth environment
Strong coaching and facilitation skills with a track record of developing leadership capability and navigating complex employee relations matters
Experience shaping employer brand and talent acquisition strategy to support multi-location or multi-market growth
Demonstrated success leading organizational change initiatives
Measures of Success
Organizational structures, workforce plans, and succession pipelines effectively support business growth across both brands.
Leaders consistently view the People + Performance function as a trusted strategic partner.
Employee engagement, retention, and leadership capability improve year-over-year.
Recruiting pipelines remain healthy, with roles filled on time by high-quality hires.
Employer brand and candidate experience strengthen the organization’s ability to attract top talent.
HRIS systems, dashboards, and People processes are successfully implemented and actively used across the business.
Compensation practices, policies, and compliance frameworks are managed consistently and effectively.
The onboarding experience, leadership development efforts, and engagement initiatives reinforce a strong and connected culture.
Standardized People processes improve operational efficiency, scalability, and organizational alignment.
The People + Performance operating cadence supports proactive planning, accountability, and decision-making across the organization.
Perks of Being on the Team
Unlimited Standby Classes – Move, sweat, and reset whenever space allows
Exclusive Discounts – On Jaybird classes, retail, and partner brands
Growth Opportunities – Be part of a growing brand with room to advance
Wellness-Focused Workplace – A positive, inspiring environment
Connected Team Culture – Work alongside people who get it
Job Information
Location: Vancouver or Toronto
Type: Full Time, Hybrid
Reports to: COO
Salary: 130k-150k + bonus
Steps to Apply
To apply, please complete the application form below.
Please note only short-listed applicants will be contacted. We appreciate your interest and the time you took to apply!
Lagree West and Jaybird are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.
This job description is intended to outline the general responsibilities and expectations of this role. It is not a comprehensive list of all duties that may be required. Responsibilities, deliverables, and expectations may evolve based on business needs. The company reserves the right to modify this description at any time.