Jaybird Studios & Lagree West

Marketing Coordinator

About Us

Jaybird: Jaybird is a contemporary movement studio offering yoga- and pilates-inspired classes by candlelight in a heated infrared room. Fuelled by good, loud music, Jaybird is a place where you can get out of your head and into your body.

Lagree West: We offer efficient, high-intensity, low-impact workouts that build a deep mind-to-muscle connection. Our pilates-inspired classes are delivered in elevated, community-driven studios across Vancouver and Victoria.

Our Team

When you join the Lagree West and Jaybird team, you become part of something more than just a studio — you join a community that values presence, energy, and connection. We’re passionate about delivering unforgettable class experiences and creating an environment where guests and team members alike feel seen, supported, and inspired.

Our core values — Creating Amazement, Growth Mindset, and Pure Connection — are at the heart of everything we do. They guide how we show up, how we support one another, and how we serve our community every day.

Role Summary

The Marketing Coordinator is the executional backbone of the marketing team, owning day-to-day ops, asset management, CRM maintenance, content scheduling, and frontline inbox management. You’re detail-oriented, proactive, and thrive in fast-moving environments. You ensure the details are handled, so the big things can shine. This role is foundational to keeping our marketing team aligned and our brand experience seamless across platforms.

Core Responsibilities

Marketing Operations

  • Maintain and update marketing calendars, timelines, and project schedules in Notion

  • Pull reports and assist in tracking key marketing project metrics to support campaign performance

  • Support with updating monthly marketing & community metrics in Notion

  • Manage recurring updates to ambassador memberships, guest passes, and corporate partner codes

Social & Community Support

  • Maintain the content & campaign calendar and ensure all assets, captions, and briefs are scheduled and delivered.

  • Schedule organic content across platforms (Instagram, TikTok, LinkedIn) and manage publishing queues via Later.

  • Manage daily social engagement, including replying to comments, monitoring brand mentions, and prompting UGC capture. Respond to DMs in an on-brand voice.

  • Support with monitoring the partnerships inbox and route incoming and outgoing emails to the appropriate team members for execution.

  • Identify and flag emerging social trends, platform shifts, or recurring community feedback to the Marketing Manager to inform content planning and strategy.

Asset and Content Management

  • Organize and manage digital assets (photos, videos, brand files) in a shared system for team-wide access (Google Drive, Notion, Canva)

  • Proofread and format marketing materials to ensure accuracy and brand alignment

  • Support with graphic design and asset creation as needed—including campaign content, social graphics, in-studio signage, presentation decks, email visuals, and branded templates

  • Support content editing and creation: basic video trimming, caption writing, image sizing, and template updates (Canva or Adobe basics).

Website Support

  • Assist with updating website content (via Squarespace) to ensure the site reflects current initiatives and offerings

  • Format site content to ensure consistency with brand voice and layout guidelines

  • Ensure digital studio content is current and up to date

Email and CRM Support

  • Support email marketing efforts via CRM platform—schedule newsletters, maintain automations, create/update landing pages, and manage contact lists

  • Track email engagement metrics (open rates, click-throughs, conversions) and support reporting

  • Proactively troubleshoot CRM issues and collaborate with the team to resolve them efficiently

Event Support

  • Provide event logistics support: RSVP lists, ticketing, materials, vendor coordination, and on-site checklists.

  • Execute activation logistics for ambassador or VIP events led by the Community & Partnerships Manager.

Key Requirements

Must-Haves

  • 2-3 years of experience in marketing coordination, administrative support, or operations—or a strong foundation you’re ready to build on (bonus if in fitness, wellness, or lifestyle industries)

  • Exceptionally organized and detail-oriented—you keep projects moving and make sure nothing falls through the cracks

  • Able to manage multiple timelines, prioritize tasks, and adapt quickly as things evolve

  • A proactive communicator—you follow up, ask thoughtful questions, and stay one step ahead

  • Excited by behind-the-scenes work that brings campaigns, brand experiences, and studio operations to life

  • Familiarity with (or curiosity to grow skills in):

    • Notion (project management, calendars, task tracking)

    • Google Drive (file organization, asset sharing, collaboration)

    • Canva (basic content formatting and asset management)

    • SquareSpace (basic website updates and publishing)

    • XplorGrowth or similar CRM/email platforms (email scheduling and automations)

Nice-to-Haves

  • Experience working within boutique fitness, wellness, or lifestyle brands

  • Light graphic design skills or a creative eye for content formatting

  • Event planning or community activation support experience

  • Paid digital marketing or CRM campaign management experience

  • Certification(s) in digital marketing, project management, or administration (optional)

Deliverables

Daily

  • Respond to social DMs and comments; escalate strategic messages as needed

  • Monitor brand mentions and community inbox activity

  • Support incoming and outgoing communications from the partnerships inbox

  • Maintain updated campaign and task statuses in Notion

Weekly

  • Provide status updates to the Marketing Manager on task progress and deadlines

  • Schedule and publish approved content (email, web, social)

  • Update digital studio content

Monthly

  • Update marketing calendars, timelines, and Notion projects across both brands

  • Pull and update marketing and email performance metrics (by the 5th business day)

  • Maintain clean digital asset libraries and resolve basic formatting requests

Quarterly

  • Conduct a thorough website audit to flag outdated pages, links, or promotional content

As Needed

  • Flag and escalate website, CRM, or campaign issues within 24 hours

  • Assist with execution support for brand campaigns, events, and digital launches

  • Coordinate content requests and light creative needs (Canva, basic video edits)

  • Provide asset pulls, RSVP list support, and logistics assistance for activations

Measures of Success

  • Systems & Timelines: Calendars and projects are always up-to-date; deadlines are met without follow-up.

  • Accuracy & Brand Alignment: Digital assets, emails, and website updates are error-free and consistently on-brand.

  • Seamless Execution: Campaigns are scheduled on time, website content is current, and CRM tools function smoothly.

  • Reliable Reporting: Marketing and email metrics are tracked, summarized, and delivered on time.

  • Proactive Communication: Updates are shared regularly; questions are thoughtful and solutions-oriented.

Perks of Being on the Team

  • Unlimited Standby Classes – Move, sweat, and reset whenever space allows

  • Exclusive Discounts – On Lagree West and Jaybird classes, retail, and partner brands

  • Growth Opportunities – Be part of a growing brand with room to advance

  • Wellness-Focused Workplace – A positive, inspiring environment

  • Connected Team Culture – Work alongside people who get it

Job Information

Location: Vancouver, BC

Type: Full-Time, 40 hours per week (Remote / Hybrid)

Reports to: Marketing Manager

Salary: Starting at $58k + bonus potential

Steps to Apply

To apply, please complete the application form here.

Please note only short-listed applicants will be contacted. We appreciate your interest and the time you took to apply!

Lagree West and Jaybird are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.

This job description is intended to outline the general responsibilities and expectations of this role. It is not a comprehensive list of all duties that may be required. Responsibilities, deliverables, and expectations may evolve based on business needs. The company reserves the right to modify this description at any time.

Application Deadline: December 7th, 9pm pst

apply now
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