Jaybird Studios & Lagree West
Area Manager (West)
About Us
Lagree West and Jaybird are sister brands, providing two different ways to move under shared one operating philosophy.
Lagree West offers high-intensity, low-impact, Pilates-inspired classes that build strength and flexibility. We're known for exceptional instruction, a strong mind-to-muscle connection, and warm service that feels personal. You’ll find us in seven studios across Vancouver and Victoria.
Jaybird is a mindful, music-driven experience in a heated infrared room, lit by candlelight. With four studios in Vancouver and Toronto, our Pilates- and Yoga-inspired classes invite you to be present, move with intention, and feel yourself on a deeper level.
Our Team
Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.
Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They’re the standard we hold, the way we lead, and the reason our studios feel the way they do.
Role Summary
The Area Manager is a multi-faceted role that is responsible for all aspects of the performance of a defined set of studios. They are an entrepreneurial, hospitality-focused leader who thrives in fast-paced, start-up environments. They embody and foster all aspects of Jaybird’s culture and core values. They are a strong team leader driven to exceed targets and continuously grow their teams and studios through a strong physical presence on the floor in studios. The Area Manager shows leadership in all levels of studio tasks, from demonstrating best practice on guest check-in and studio cleaning to taking the lead on operational process design and studio financial planning.
Core Responsibilities
Guest Experience
Sets and maintains standards that drive consistent, high quality guest experience across all studios, coaching Studio Managers and holding them to account
Exemplifies the company’s standard for elevated hospitality in all interactions with guests and team members, constantly challenging studio team members to deliver market-leading guest experience
Builds relationships in every interaction with guests, whether new or frequent visitors, growing guest understanding of our brand and our policies
Regularly conducts quality control of guest experience in all studios, coaching all levels of team members on meeting standards and improving hospitality
Creates new guest experience policies and processes as needed to improve guest experience
Handles the most challenging guest interactions, engaging guests at least within 48 hours of receiving feedback and always seeking to exceed guest expectations
People + Talent
Coaches studio team members to improve individual and team performance, ensuring team members take full accountability for all aspects of their roles
Owns the execution of the full performance management lifecycle for all studios, including recruitment, hiring, onboarding, development, and offboarding
Consistently delivers concise, honest upward and downward feedback to develop talent and maintain standards, documenting feedback when needed
Ensures that each studio has the highest possible performing team in place at all levels and at all times
Identifies high performing and high potential “pipeline” candidates and puts plans in place to retain them
Ensures studio management swiftly offboard team members whose performance does not meet company standards to ensure we maintain the highest possible quality team
Business Operations
Clearly visible to team members and guests as the senior onsite leader of our studios, regularly visiting visiting all in-scope studios in person
Proactively communicates with leadership and team
Ensures Studio Managers always maintain Studio Excellence standards by conducting regular, documented studio audits covering all requirements set out in the Studio Manager Matrix
Successfully prioritizes and delivers tactical and strategic work in line with the needs of the business and without detailed oversight, updating leadership on status and escalating when reprioritization may be needed
Drives scheduled and ad hoc upward and downward reporting on all aspects of studio performance as needed
Spends 100% of working time in studios developing, leading, and quality controlling studio teams, regularly working mornings, evenings, and weekends to maintain a complete picture of studio operations
Manages studios when Studio Managers and General Managers are not in place or absent
Implements and leads community activations for all studios with guidance from Marketing
Works cross-functionally with other parts of our business to improve our business
Financial Performance
Owns the execution of sales in all studios
Monitors the revenue performance of each studio, proactively bringing forward ideas to grow revenue
Monitors studio operating expenses, proactively leading studios on corrective action when required
Company Culture
Effectively communicates in a calm, clear, concise manner using the right communication channel to guests, team members, and service providers
Demonstrates the company's core values and represents the company brand in all communications with guests and team members
Acts with integrity at all times, always delivering what is committed to
Brings a positive, can-do attitude to work everyday
In-studio 40 to 50 hours / week and always on time as scheduled, following the company’s time and attendance policy and proactively communicating with the Studio Director and Studio Managers when changes arise
Regularly attends classes and has a clear understanding of what “studio excellence” feels like
Key Requirements
Must-Haves
3–5 years of multi-site leadership experience with full accountability for people, performance, and operations
Proven track record of recruiting, coaching, and developing high-performing teams
Strong financial and operational acumen, including budget management and KPI analysis
Passion for delivering outstanding guest experience and resolving escalated issues with care
Willingness and ability to travel regularly between studios, maintaining a strong in-studio presence
Flexible availability, including mornings, evenings, and weekends
Excellent communication and interpersonal skills across all levels of the business
Self-starter with strong problem-solving skills and the ability to execute independently
Experience working cross-functionally with marketing, finance, HR, or brand teams
Nice-to-Haves
Experience in boutique fitness / hospitality industry
Marketing / community-building experience (event activations, local partnerships)
Experience working in scaling / startup / emerging brand environments
Experience with change management or rolling out process improvements across multiple sites
Proficiency with reporting tools and software such as Notion, Slack, and Mariana Tek.
Familiarity with IR (infrared) or specialized studio modalities
Measures of Success
Studios meet or exceed revenue, utilization, and visit targets
Studios meet operating expense budget targets
All studios deliver outstanding client experience, as reported through interactions with guests, online reviews, feedback from trainer team, and CEO observation
Retention of key talent
Studio operations and administration run smoothly with minimal errors and no foreseeable show-stopping issues in studios
Continuous improvement of studios never ceases
Excellent collaboration with our other business functions
Perks of Being on the Team
Unlimited Standby Classes – Move, sweat, and reset whenever space allows
Exclusive Discounts – On Jaybird classes, retail, and partner brands
Growth Opportunities – Be part of a growing brand with room to advance
Wellness-Focused Workplace – A positive, inspiring environment
Connected Team Culture – Work alongside people who get it
Job Information
Location: Vancouver, BC
Type: Full-time, 40 hours per week
Reports to: Studio Director
Schedule: Must be available to work flexible hours, spending at least 80% of time per week on site at in-scope studios.
Salary: Starting at $85K / year
Steps to Apply
To apply, please complete the application form below.
Please note only short-listed applicants will be contacted. We appreciate your interest and the time you took to apply!
Lagree West and Jaybird are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.
This job description is intended to outline the general responsibilities and expectations of this role. It is not a comprehensive list of all duties that may be required. Responsibilities, deliverables, and expectations may evolve based on business needs. The company reserves the right to modify this description at any time.
Application Deadline: Jan 11th, 9pm pst