Jaybird Studios & Lagree West
Community & Partnerships Lead (West)
About Us
Lagree West and Jaybird are sister brands, providing two different ways to move under one shared operating philosophy.
Lagree West offers high-intensity, low-impact, Pilates-inspired classes that build strength and flexibility. We're known for exceptional instruction, a strong mind-to-muscle connection, and warm service that feels personal. You’ll find us in seven studios across Vancouver and Victoria.
Jaybird is a mindful, music-driven experience in a heated infrared room, lit by candlelight. With four studios in Vancouver and Toronto, our Pilates- and Yoga-inspired classes invite you to be present, move with intention, and feel yourself on a deeper level.
Our Team
Joining our team means helping create the kind of experience people look forward to all day. We care about how guests feel in the room, how we support each other, and how we show up every shift. We hold ourselves to a high standard and take pride in delivering consistent excellence, from the first hello to the last stretch.
Our values of Creating Amazement, Growth Mindset, and Pure Connection shape how we show up for guests and for each other. They’re the standard we hold, the way we lead, and the reason our studios feel the way they do.
Role Summary
The Community & Partnerships Lead executes regional partnerships, activations, and community initiatives that support brand awareness, guest conversion, and internal culture. Acting as a key local connector, this role brings the Lagree West & Jaybird brands to life through events, ambassador engagement, brand collaborations, and on-the-ground relationship building.
You’ll support a wide range of programs, from community newsletters to in-studio events, while working closely with the Marketing team, studio teams, and HQ leadership. You’ll be accountable for ensuring partnership deliverables are met, activations are executed smoothly, and internal culture programs are rolled out with energy and consistency.
Core Responsibilities
Partnership Execution & Relationship Management
Activate and maintain local brand and corporate partnerships.
Manage partnership deliverables, track ROI, and coordinate execution with the Marketing Manager.
Support regional outreach efforts and provide recaps and reports on performance.
Coordinate VIP guest experience and ambassador perks/deliverables.
Ambassador & Community Programs
Execute community and ambassador events, giveaways, and initiatives.
Track performance through redemptions, engagement, and conversions.
Maintain and update regional ambassador lists, partnerships, and dashboards.
Engage new ambassadors, and retire ones that no longer fit with our brand vision.
Liaise with HQ to support and deliver on evolving frameworks and brand updates.
Activations & Events
Coordinate and execute in-studio and external activations that drive brand awareness, bookings, and community engagement.
Plan soft launches, local brand collabs, and guest appreciation moments.
Support cross-functional event planning in collaboration with studio and marketing teams.
Internal Culture Support
Roll out internal perks and brand culture programs at the studio level.
Collaborate with studio managers to deliver seasonal team-building and milestone events.
Support Ownership Program and Fun Committee initiatives as directed.
Communications & Brand Alignment
Ensure all guest- and partner-facing materials are on-brand and aligned with tone and visual standards.
Collaborate with HQ marketing on community newsletter content and delivery.
Share partner activations and event outcomes with studio and HQ teams.
Reporting & Coordination
Track and report on local partnership results, activations, and ambassador performance.
Manage local execution calendars and coordinate logistics with the Marketing Manager.
Contribute feedback and regional insights to help improve national programming.
Key Requirements
Must-Haves
2–4 years of experience in community, events, or partnerships
Warm, outgoing communicator who builds trust quickly
Strong organizational skills with the ability to manage logistics, calendars, and follow-through
Confident executing activations, managing partner deliverables, and supporting team culture
Comfortable using dashboards or trackers to monitor performance and engagement
Self-led, detail-oriented, and excited by fast-paced, people-first work
Available for occasional evening/weekend events
Deep familiarity with the local market and wellness space
Nice-to-Haves
Background in fitness, wellness, or multi-location brands
Experience with ambassador or influencer programs
Basic comfort with tools like Canva, email platforms, or scheduling software
Familiarity with launch events or pre-opening community work
Measures of Success
Event attendance and registration goals met or exceeded.
Ambassador and partner conversion metrics tracked and optimized.
On-time execution of local initiatives and clear communication with HQ.
Positive team feedback on perks, programs, and internal engagement.
Perks of Being on the Team
Unlimited Standby Classes – Move, sweat, and reset whenever space allows
Exclusive Discounts – On Jaybird classes, retail, and partner brands
Growth Opportunities – Be part of a growing brand with room to advance
Wellness-Focused Workplace – A positive, inspiring environment
Connected Team Culture – Work alongside people who get it
Job Information
Location: Vancouver, BC
Type: Full-Time, 40 hours per week (Remote / Hybrid)
Reports to: Digital & Growth Director / Brand & Creative Director
Salary: $60K-$70k + bonus potential
Steps to Apply
To apply, please complete the application form below.
Please note only short-listed applicants will be contacted. We appreciate your interest and the time you took to apply!
Lagree West and Jaybird are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for everyone on our team.
This job description is intended to outline the general responsibilities and expectations of this role. It is not a comprehensive list of all duties that may be required. Responsibilities, deliverables, and expectations may evolve based on business needs. The company reserves the right to modify this description at any time.
Application Deadline: Jan 11th, 9pm pst