A SPACE TO LAND
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A SPACE TO LAND —
Landing October 2026.
Be one of the first to move with us at Midtown. EARLY BIRD Memberships & Credit Packs available for a limited time; each with exclusive Jaybird gifts. while supplies last.
Reformer + Mat | Early Bird Memberships
Awaken | Reformer + Mat
up to 1 class/day
$420 — $14/Class
| EARLY BIRD BUNDLE GIFTS - $475+ value |
1x EARLY BIRD STUDIO LONG SLEEVE
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
1x ROOM SPRAY
8 COMPLIMENTARY MIDTOWN MAT CREDITS
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20% off Retail (exclusions apply)
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Up to 1 class per day. Billed every 30 days. Valid for Reformer and Mat classes. Unused credits do not roll over month to month. 20% off Retail (exclusions apply). Auto-discounted single-class credits to reserve for friends are $27/ reformer + $23/ mat class. Memberships activate on your first visit or Oct. 31, 2026, whichever comes first. You’ll be prompted to accept updated terms upon your first booking.
minimum 2-month commitment
*activates upon first usAGE or Oct. 31, 2026, whichever comes first
LIBERATE | Reformer + MAT
12 classes/month
$372 — $31/Class
| EARLY BIRD BUNDLE GIFTS - $350+ value |
1x EARLY BIRD STUDIO LONG SLEEVE
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
6 COMPLIMENTARY MIDTOWN MAT CREDITS
-
20% off Retail (exclusions apply)
-
Billed every 30 days. Credits do not roll over month to month. Auto-discounted single class credits for top-ups or friends are $31/ reformer + $23/ mat class. Memberships activate on your first visit or Oct. 31, 2026, whichever comes first. You’ll be prompted to accept updated terms upon your first booking.
minimum 2-month commitment
*activates upon first usAGE or Oct. 31, 2026, whichever comes first
FEEL | Reformer + Mat
8 classes/month
$288 — $36/Class
| EARLY BIRD BUNDLE GIFTS - $200+ value |
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
4 COMPLIMENTARY MIDTOWN MAT CREDITS
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15% off Retail (exclusions apply)
-
Billed every 30 days. Credits do not roll over month to month. Auto-discounted single class credits for top-ups or friends are $36/ reformer + $25/ mat class. Memberships activate on your first visit or Oct. 31, 2026, whichever comes first. You’ll be prompted to accept updated terms upon your first booking.
minimum 2-month commitment
*activates upon first usAGE or Oct. 31, 2026, whichever comes first
SHIFT | Reformer + Mat
4 classes/month
$148 — $37/Class
| EARLY BIRD BUNDLE GIFTS - $150+ value |
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
2 COMPLIMENTARY MIDTOWN MAT CREDITS
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10% off Retail (exclusions apply)
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Billed every 30 days. Credits do not roll over month to month. Auto-discounted single class credits for top-ups or friends are $37/ reformer + $27/ mat class. Memberships activate on your first visit or Oct. 31, 2026, whichever comes first. You’ll be prompted to accept updated terms upon your first booking.
minimum 2-month commitment
*activates upon first usAGE or Oct. 31, 2026, whichever comes first
*early bird memberships will be activated on the date of your first visit or Oct. 31, 2026, whichever comes first. complimentary mat credits expire 90 days after purchase,
Reformer + Mat | Early Bird Credit Packages
10 class pack | Reformer + Mat
$380 — $38/Class
| EARLY BIRD BUNDLE GIFTS - $180+ value |
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
3 COMPLIMENTARY MIDTOWN MAT CREDITS
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expiry: 4 months after purchase
activates upon PURCHASE.
Complimentary Mat credits expire 90 days after purchase.
20 class pack | Reformer + Mat
$720 — $36/Class
| EARLY BIRD BUNDLE GIFTS - $245+ value |
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
5 COMPLIMENTARY MIDTOWN MAT CREDITS
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expiry: 7 months after purchase
activates upon PURCHASE.
Complimentary Mat credits expire 90 days after purchase.
Mat | Early Bird Memberships
Awaken | Mat
up to 1 class/day
$320 — $11/Class
| EARLY BIRD BUNDLE GIFTS - $475+ value |
1x EARLY BIRD STUDIO LONG SLEEVE
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
1x ROOM SPRAY
8 COMPLIMENTARY MIDTOWN MAT CREDITS
-
20% off Retail (exclusions apply)
-
Up to 1 class per day. Billed every 30 days. Unused credits do not roll over. A $20 fee applies to late cancellations and no-shows. Enjoy 20% off retail (exclusions apply) and bring a friend for $23/class. Memberships activate on your first visit or Oct. 31, 2026, whichever comes first. You’ll be prompted to accept updated terms upon your first booking.
minimum 2-month commitment
*activates upon first usAGE or Oct. 31, 2026, whichever comes first
LIBERATE | Mat
12 classes/month
$276 — $23/Class
| EARLY BIRD BUNDLE GIFTS - $350+ value |
1x EARLY BIRD STUDIO LONG SLEEVE
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
6 COMPLIMENTARY MIDTOWN MAT CREDITS
-
20% off Retail (exclusions apply)
-
Billed every 30 days. Credits do not roll over month to month. Auto-discounted single class credits available at $23 per class. Reserve for a friend using single class credits, but not your allotted Membership credits. Memberships activate on your first visit or Oct. 31, 2026, whichever comes first. You’ll be prompted to accept updated terms upon your first booking.
minimum 2-month commitment
*activates upon first usAGE or Oct. 31, 2026, whichever comes first
FEEL | Mat
8 classes/month
$200 — $25/Class
| EARLY BIRD BUNDLE GIFTS - $200+ value |
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
4 COMPLIMENTARY MIDTOWN MAT CREDITS
-
15% off Retail (exclusions apply)
-
Billed every 30 days. Credits do not roll over month to month. Auto-discounted single class credits available at $25 per class. Reserve for a friend using single class credits, but not your allotted Membership credits. Memberships activate on your first visit or Oct. 31, 2026, whichever comes first. You’ll be prompted to accept updated terms upon your first booking.
minimum 2-month commitment
*activates upon first usAGE or Oct. 31, 2026, whichever comes first
SHIFT | Mat
4 classes/month
$108 — $27/Class
| EARLY BIRD BUNDLE GIFTS - $150+ value |
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
2 COMPLIMENTARY MIDTOWN MAT CREDITS
-
10% off Retail (exclusions apply)
-
Billed every 30 days. Credits do not roll over month to month. Auto-discounted single class credits available at $27 per class. Reserve for a friend using single class credits, but not your allotted Membership credits. Memberships activate on your first visit or Oct. 31, 2026, whichever comes first. You’ll be prompted to accept updated terms upon your first booking.
minimum 2-month commitment
*activates upon first usAGE or Oct. 31, 2026, whichever comes first
*early bird memberships will be activated on the date of your first visit or Oct. 31, 2026, whichever comes first. complimentary mat credits expires 90 days after purchase.
Mat | Early Bird Credit Packages
10 class pack | Mat
$280 — $28/Class
| EARLY BIRD BUNDLE GIFTS - $180+ value |
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
3 COMPLIMENTARY MIDTOWN MAT CREDITS
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expiry: 4 months after purchase
activates upon PURCHASE.
Complimentary Mat credits expire 90 days after purchase.
20 class pack | Mat
$520 — $26/Class
| EARLY BIRD BUNDLE GIFTS - $245+ value |
1x EARLY BIRD STUDIO BASEBALL CAP
1x EARLY BIRD STUDIO TOTE BAG
1x EARLY BIRD STUDIO GRIP SOCKS
5 COMPLIMENTARY MIDTOWN MAT CREDITS
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expiry: 7 months after purchase
activates upon PURCHASE.
Complimentary Mat credits expire 90 days after purchase.
Midtown FAQ’s
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A: founding memberships will be activated on the date of your first visit or Oct. 31, 2026, whichever comes first.
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A: Each bundle includes exclusive Jaybird gifts—like socks, totes, complimentary mat credits, or limited-edition merch. Gifts vary by tier :)
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A: They’re available for a limited time—or until we sell out. We’ve only released a small number of each tier!
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Early Bird credit packages & memberships can be used at all Toronto locations prior to Midtown opening.
The complimentary credits that come with the bundles can only be used at the Midtown location. -
The system applies the automatic discount for the complimentary credits at checkout, not in the initial cart view. Everything will update correctly before you complete your purchase.
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A: Mat memberships or credit packs give you access to our signature mat classes only. Reformer + Mat memberships and credit packs include both reformer and mat access.
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A: We’re landing in October! Keep an eye on your inbox and follow us on Instagram for the latest updates and opening announcements.
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A: We’ll be in touch in October with a pickup date :)
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A: Yes! All current opportunities are listed on our Careers Page—we’d love to hear from you.
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A: You’ll find us at 2574 Yonge Street in Toronto. We can’t wait to welcome you in.
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A: This new studio will offer both Mat and Reformer classes—including your signature faves and a few fresh additions launching soon.
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A: We’ll be offering both heated and non-heated Reformer classes.
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A: Our 7-day booking window will go live ahead of opening. We’ll give you the heads up via email when it's time to book your spot.
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A: We’re offering a very limited amount of founding bundles! check out the offers above :)
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A: Absolutely. Pre-existing Toronto memberships and class packs can be used at all Toronto locations.
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A: Yes! Expect sneak peeks, studio previews, community hangs, and a few surprises. Join the email list so you don’t miss a moment.